Augmented reality map of Wizarding World of Harry Potter available in 'USA Today'

Harry Potter fans will want to buy the “USA Today” newspaper next Thursday, Jan. 28. An ad in the newspaper will seemingly come to life on your computer screen when you hold it up to a webcam.

The first-ever augmented reality map of The Wizarding World of Harry Potter will allow you to rotate the map and take a closer look at the 20-acre themed area from all sides and angles. You can hold the map closer to your webcam and explore Hogsmeade and see the Hogwarts Express. Blow on your computer’s microphone and the banners on the map will wave.

Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. Here’s a video of the technology in action at the Lego store in Downtown Disney:

The Wizarding World of Harry Potter is scheduled to open in Universal’s Islands of Adventure this spring. The new land will provide visitors with multiple themed attractions, shops and a restaurant.

• For more on the Wizarding World of Harry Potter, pick up the Winter 2010 issue of “Orlando Attractions Magazine”.