It was nearly two months ago that the sale of Busch Entertainment Corp. and its theme parks to The Blackstone Group was made public. Now a new name for the company has been revealed.

“SeaWorld Parks & Entertainment” replaces “Busch Entertainment Corporation” with the closing of the sale announced jointly today by Anheuser-Busch InBev and The Blackstone Group.

SeaWorld Parks & Entertainment operates 10 parks across the U.S., including SeaWorld Orlando, Aquatica in Orlando, Busch Gardens Tampa Bay, and Adventure Island in Tampa.

“[SeaWorld] is one of the world’s most widely recognized and respected family travel brands,” said Jim Atchison, SeaWorld Parks & Entertainment President. “SeaWorld has been a brand associated with quality family entertainment since SeaWorld San Diego opened its gates for the first time in March 1964.”

For now, Busch Gardens retains the Busch name.

Related Posts:

  • Blackstone to buy Busch/InBev theme parks for up to $2.7 billion
  • Busch Entertainment moving headquarters to Orlando
  • Anheuser-Busch merchandise on sale at Busch Gardens
  • Jack Hanna coming to SeaWorld and Busch Gardens
  • Busch parks to be renamed ‘Worlds of Discovery’; new ticket options announced

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