Starbucks offers first in-store augmented reality experience

Starbucks offers first in-store augmented reality experience

At the first Starbucks Reserve Roastery in Asia, a guest would normally see a two-story copper roasting cask adorned with nearly 3,000 hand-carved Chinese stamps. Once they hold their phone up to it, however, they can see inside the cask as newly roasted beans drop down inside – thanks to augmented reality.