Barbie

Mattel Adventure Park in Glendale, Ariz., will feature Barbie, Masters of the Universe, and favorite Mattel games when it opens in 2023.

A new immersive attraction – World Of Barbie – features life-sized versions of her iconic dreamhouse, camper van, and playsets.

In partnership with creative design and production company Illusion Projects, Mattel has announced that “Barbie: A Cultural Icon” – the first Barbie doll exhibition to tour in the United States – will launch at The Shops at Crystals in Las Vegas in October with additional tour dates to come