Disney announced a worldwide celebration today to honor Mickey Mouse’s 90th birthday. The mouse made his debut in “Steamboat Willie” on Nov. 18, 1928, and has since been Disney’s global ambassador and brought joy and laughter to fans all over the world. [Read more…]
To celebrate his birthday on Nov. 18, Mickey Mouse is hitting the road to surprise some of his biggest fans in eight different locations around the world. [Read more…]
The Walt Disney Company recently launched two new shopping experiences that reimagine the Disney Store retail experience for guests. [Read more…]
Disney Store has announced new Limited Edition sets and collections that will launch exclusively at this year’s D23 Expo in Anaheim, Calif from July 14-16. These never-before-seen products will celebrate anniversaries and fan-favorites from Disney, Pixar, Star Wars and Marvel. [Read more…]
By Forest and Alex Royer
This week we take a look at the Disney Store in the Florida Mall, and stumble across a magic mirror and a lot of Pixie Dust! [Read more…]
A Disney character-themed game and toy line which has been a major hit in Japan, has now reached the states. The mobile app called “Disney Tsum Tsum” is now available, along with Tsum Tsum stackable soft toys at Disney Stores and various Walt Disney World locations. [Read more…]
D23, the official Disney fan club, is offering its members exclusive discounts and offers for 2013 including savings on Disney Broadway performances, Disney Store purchases and more. All members have to do in order to receive these offers is present their D23 Membership card or use special member-only online codes. [Read more…]
Join hosts Sam Sanders and Bob Buchanan as they bring you all the latest attractions news from around Central Florida. [Read more…]
The Disney Store in the Florida Mall reopened this morning after being closed for conversion into a redesigned, interactive store. This Orlando store joins the growing list of newly-designed stores already opened around the world. By the end of the year, the specialty retailer will have 60 new concept stores in 16 major cities in North America and eight countries. Let’s take a look around and see what’s new. [Read more…]
Disney launched a new section of their online store (DisneyStore.com) today featuring merchandise from Disney theme parks.
Each section is currently fairly limited in selection, with only a handful of items to choose from. With hundreds of stores scattered throughout Disney’s theme parks containing thousands of different items, I suspect this is only the beginning of what will become available for purchase online.
But I can’t help wonder how (or if) this will effect sales in the parks. If visitors starting buying their personalized Mickey ears and autograph books at home before coming to the parks, will in-park sales of these previously-exclusive items fall? In the first quarter 2009 Walt Disney Co. earnings conference call, Disney CFO Thomas O. Staggs reported that park ticket prices rose due to a decline in merchandise sales. If the online availability of park merchandise does hurt sales of the same items inside the parks, perhaps we will see even higher ticket prices in the future.
You can browse Disney’s new online offering of park merchandise at DisneyStore.com.