The Next Generation Experience – project name for what became My Disney Experience – started as an eight-week exploration into making Walt Disney World’s guest experience seamless, from the initial planning stage to the visit to the return home, and ended up as an eight-year project that transformed the business.
Jim MacPhee, former Chief Operating Officer/Senior Vice President, Operations at Walt Disney World, had a career with Disney that spanned 43 years. He shares his journey with the company, personal health challenges, leadership philosophy, and the experience that defined his career in his new book, “Engage, Inspire, Lead: Riding the Waves of Life and Leadership from my 43 Year Career at the Walt Disney Company.”
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