It was another record-breaking year for Orlando with final 2011 visitation numbers revealing that Orlando welcomed 55.1 million visitors, up 7.2 percent from last year’s record setting 51.4 million. [Read more…]
The Orlando/Orange County Convention and Visitors Bureau (CVB) has decided to test the axiom, “smile and the whole world smiles with you.” The Orlando CVB has launched the first worldwide search for an adventurous pair with great smiles.
Their winning couple’s assignment – to experience every attraction in Orlando over the course of 67 consecutive days. That’s the amount of time determined it would take to do the more than 100 attractions offered in the renowned land of theme parks and alligators, and share their daily adventures with a global audience via social media outlets and media interviews. The Orlando CVB has created the project in conjunction with its new global marketing campaign, “Orlando Makes Me Smile.”
“There are clearly a lot of frowns throughout the world because of the economic downturn,” said Danielle Courtenay, Orlando CVB chief marketing officer. “We want an engaging pair of people who you can’t help but smile along with as you follow their Orlando tale of some of the best vacation experiences in the world. You don’t have to have a perfect smile to apply – just a ‘smiling’ personality and outlook on life. We have also decided to search for a pair because a big part of what makes you smile in Orlando is sharing the experience and creating memories with someone special,” Courtenay explained.
The pair will live in a two-bedroom condo in downtown Orlando, compliments of the Orlando Downtown Development Board (DDB) and Historic Creations Design Development. For their 67-day assignment, they will be given cell phones, digital video and still cameras, a Dollar Rent A Car and $25,000 to cover their living expenses back home. The attraction experiences will include everything from rollercoaster riding to hang gliding, swimming with dolphins, going to a spa, golfing, gator wrestling, museums, theaters, dining and more.
The “67 Days of Smiles” will begin in late August and end in early November. Potential candidates will be notified in July and the final selected pair will be notified in late July. Both people selected must be older than 21 and pairs can be any combination of friends, family or co-workers. All pairs are required to complete a personal profile; submit 500 words regarding why their smiles should be chosen; and upload a 60 second or less video featuring both applicants along with photos by June 30, 2009.