Lego unveils new ‘retailtainment’ concept at NYC flagship store
The Lego Group has shared a look at its future of experiential retail as it opened the doors of a brand-new store in New York City.
The Lego Group has shared a look at its future of experiential retail as it opened the doors of a brand-new store in New York City.
A new custom experience has debuted inside The Lego Store at Disney Springs, allowing guests to customize their own Lego minifigure.
With “Solo: A Star Wars Story” hitting theaters this weekend on May 25, The Lego Store at Disney Springs is celebrating with a special Lego Star Wars Building Event, where guests can help Lego Master Builders craft a model of the Millennium Falcon.
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