For the first time ever, trick-or-treating and candy giving have gone virtual with candy maker Mars Wrigley’s Treat Town website and app.
Many families are wondering how they can make Halloween special this year, as some neighborhoods remain unsure about how they’ll proceed and a few cities around the country have banned trick-or-treating outright for 2020.
Mars Wrigley, maker of candies including M&M’s, Snickers, Twix, 3 Musketeers, Milky Way, Starburst, and Skittles, have taken Halloween digital with virtual trick-or-treating on a customizable platform.
Join in by downloading the free Treat Town app to your iOS or Android device (App Store or Google Play), create an account with the fun or frightening username of your choosing, and enjoy Halloween-inspired activities. Build and decorate a virtual house, customize its front door with spooky sounds and creepy décor, and toggle between your profiles as a Candy Giver and a Trick-or-Treater.
Each Trick-or-Treater can choose to be a monster, vampire, or other character, selecting the facial features, costume, and accessories they like best to further customize their avatar.
And then the real fun starts.
Candy Givers can purchase credits for virtual candies to hand out to Trick-or-Treaters, which can then be redeemed online or in-store at select national retailers for real Mars Wrigley candy. Redeem credits each day, or as a bulk redemption starting Nov. 1.
Purchase credits via the app or on Treat-Town.com with the option to customize your treat-giving to limit your daily hand-out, or to limit how many treats will be given to individual users. You can even “close” your door temporarily as needed.
Who can knock on your virtual door looking for treats? Anyone signed up on the app if you set your door to Public, or just your Friends & Family network if that is your preference. Share your user name through the app to invite specific people outside of your network for a broader experience. It’s a fun, safe way for whole neighborhoods to get involved.
There is a Disney element to Treat Town, too. With the ability to “travel the world” in search of treats, the experience features Treat Town Destinations, allowing participants to visit Disney’s Haunted Mansion, M&M’s World in New York’s Times Square, and the M&M’s 18 Toyota car driven by NASCAR racer Kyle Busch.
Participants who knock on the door for the Haunted Mansion will get a peek at characters and icons from the attraction, and each day from Oct. 23-31, a new Disney-specific avatar costume will become available, too.
Finally, an Arcade feature on the app offers Halloween-inspired games like (Not So) Tricky Trivia, with Spooky Points awarded which can be used to unlock new features, hidden costumes, and monster avatar upgrades.
Tanya Berman, head of seasonal marketing for Mars Wrigley, wraps it up: “Halloween is a mega-moment at Mars Wrigley and we’ve tried to think of everything our consumers might need in 2020 to embrace both familiar and new Halloween traditions. We quickly pivoted to the totally new Treat Town platform so families, friends and communities have the entire month of October for inclusive, digital celebrations that create better moments and more smiles this Halloween season. We’ve partnered with the National Safety Council to help create tips and guidance for a mindful Halloween experience for all during the pandemic. No matter what you’re looking for during Halloween 2020, Mars Wrigley is ready.”
Speaking of “more smiles,” candy credits can be donated to the Boys & Girls Club of America as a cash donation instead of being redeemed for treats. Mars Wrigley will also donate $50,000 to the organization to help build great futures for all young people.
Treat Town account creators must be 18 years or older to sign up, but all ages can play once added by an adult. Treat Town virtual Halloween fun is available throughout the month of October.
For more information visit Treat-Town.com.