Cinnamon Toast Crunch launching ‘Cinnaverse Experience’ to celebrate new look

This summer, Cinnamon Toast Crunch is celebrating its new box art featuring “Cinnamojis” by inviting fans to take part in the launch of the Cinnaverse Experience.

Designed to bring the taste, sight, smell, and feel of Cinnamon Toast Crunch to life, this free experience will immerse fans in the sensorial qualities of the cereal.

The iconic crunchy cereal has been a staple for more than 35 years and is one of the leading cereal brands in the country. This fall, the brand will debut a refreshed, new look on its boxes for the next generation – featuring “Cinnamoji” characters. This new packaging will feature bursts of purple, red, green and blue alongside the 16 Cinnamojis.

“Cinnamon Toast Crunch is focused on bringing cereal lovers exciting and new ways to enjoy their favorite cereal,” said Susan Pitt, director of marketing communications for General Mills cereals. “The Cinnaverse Experience paired with Cinnamon Toast Crunch’s new look is all about bringing our fans a fresh, new way to fuel more fun, more color and most importantly – more crunch!”

Fans can step into the cereal box with the Cinnaverse Experience, which will be traveling across the country this summer with three major city stops:

• Santa Monica: July 18-21 (1228 3rd St. Promenade, Santa Monica)
• Houston: Aug. 8-11 (Baybrook Mall, Friendswood)
• Chicago: Aug. 22-25 (Woodfield Mall, Schaumburg)

Guests will travel through four different rooms, all focused around the senses of the cereal. They will smell the aroma of Cinnamist while traveling through the Cinna-Swirl Vortex, feel the crunch of the floor beneath them in the Cinna-Crunch Zone, taste the Cinnamilk in the Cinna-Milk Whirl’d and return to reality through the gift shop – which will have a variety of items for sale.

The new packaging will start to arrive on store shelves throughout the country in September 2019. To learn more about the Cinnaverse Experience, visit UnlockTheCinnaverse.com.