Southwest Airlines is celebrating Disney-Pixar’s newest film, “Coco,” in high-flying style with the unveiling of a Boeing 737-700 aircraft featuring artwork inspired by the film along with the film’s logo.
The plane will fly among the airline’s nearly 100 destinations throughout the U.S., Central America, Mexico and Caribbean through the end of 2017.
“Southwest specializes in bringing unique and meaningful moments to our Customers,” said Leah Koontz, Southwest Airlines Vice President Controller and California Executive. “Disney-Pixar’s ‘Coco’ centers on the universal themes of heart and family, core values we celebrate every day with our employees and customers.”
Guests are encouraged to find the “Coco” plane and share photos on social media using the hashtag #CocoAndSouthwest. To help passengers get excited about the release of the film, Southwest will launch the Disney-Pixar “Coco” OnDemand Channel on flights starting Nov. 1, which will feature movie clips and trailers for the film.
“‘Coco’ is about a boy with big dreams and a strong connection to his family,” said Lee Unkrich, director of the film. “These themes really lend themselves to teaming up with a company like Southwest. And after working for nearly six years to bring this story to life, we were all so excited to see ‘Coco’ on the side of an airplane.”
Later this fall, the “Coco” experience will become even more immersive with a “Live at 35” inflight concert by Anthony Gonzales, who voices Miguel in the film. Guests will be able to enjoy the sounds and culture of “Coco” as Gonzales sings a song from the upcoming film with an accompanying guitarist.
Check out the trailer for “Coco” below: