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Crayola partners with Kubota to encourage kids to ‘color the town orange.’

by Susan and Simon Veness

Crayola company and Kubota Tractor Company are on a mission to inspire the next generation of creative entrepreneurs through the role that machines play in building and shaping communities.

crayola and kubota crayonville
Images courtesy of Crayola and Kubota

Whether it’s toward a future in business, building, farming, leadership, or do-it-yourself, children across the nation will be encouraged to “dream big” through activities, a hands-on event, classroom and educational content, home crafts, and a special edition Kubota Coloring & Activity Book.

“We are proud of the important part our dealers and equipment play in farming and food production, in building and maintaining our communities, and in enhancing our overall way of life,” said Todd Stucke, senior vice president of marketing, product support, and strategic projects for Kubota Tractor Corporation.

“This year marks our 50th year in the U.S., powering and empowering the American dream through bright orange equipment, and our partnership with Crayola is a new and engaging way to highlight how communities have helped us become one of the leading equipment manufacturers in the U.S.,” Stucke continued. “Our hope is to inspire creativity and learning for the next generation, to help kids see what’s possible when we all work together to better our towns, cities, and countrysides.”

crayola kubota coloring book

During a five-stop national tour starting in May, 2022, the family-friendly Crayola Experience attractions will transform into “Kubota Machine Adventures,” engaging visitors in more than 20 Crayonville hands-on activities based on Kubota’s orange excavators, tractors, mowers, and RTVs.

Learning through play, children will discover how creativity can combine with Kubota’s powerful machines to drive innovation and build strong communities.

“Our collaboration with Kubota allows us to create an amazing opportunity for thousands of children to learn through creativity how equipment is used to design and build the world around us,” said Victoria Lozano, executive vice president & general manager of Crayola Attractions and Retail. “Kids will have fun using their imagination, creativity, and problem-solving skills – along with Kubota machines – to bring to life the colorful community of Crayonville and discover how they can build a better future.”

Crayola and Kubota’s “The Kubota Machine Adventures” 2022 tour stops:

  • May 17-June 18 – Orlando, Fla.
  • June 30-July 21 –Mall of America/Bloomington, Minn.
  • August 2-September 12 – Easton, Pa.
  • September 27-October 31 – Plano, Texas
  • November 15-December 31 –Chandler, Ariz.

The 48-page Kubota Coloring & Activity Book makes the experience accessible to children nationwide, and features Crayola characters using Kubota equipment to prepare the fictional town of Crayonville for a big festival. Scenes include digging a pond for a fishing contest, manicuring the baseball field for a tournament, harvesting Granny Smith Apple’s garden, and more.

The coloring book will be available for purchase at select Kubota dealerships across the U.S. and at The Crayola Store inside Crayola Experience locations.

A free, interactive online experience will also be available at CrayolaExperience.com/Kubota, where children can download Kubota-themed craft activities, coloring pages, and information about the Crayola Experience takeover events.

The second annual Kubota Country Kids Coloring Contest will take place from May 17-December 31, 2022, showcasing kids’ artwork, with the chance to win a $200 Kubota merchandise gift card. Ages 12 and under can submit their original drawing of Kubota equipment at work, or download a template from KubotaCountryKids.com.

Teachers across the country can access classroom resources that will inspire their student to add their creative thinking to community improvement plans, while Kubota dealers will be available to engage with local schools, libraries, and community centers.

KubotaCountryKids.com will connect adults and kids through activities and projects in their communities, and will launch more activities in June, 2022.

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