Disney has launched a new global campaign inspired by the Sensational Six and their iconic friendship, called “Mickey & Friends: Stay True.”
Starting this week and leading up to July 30, which happens to be International Friendship Day, fans around the world are invited to ‘shout out’ their friends and thank them for “staying true” through social media challenges, free digital activations and more, using the hashtag #MickeyFriendsStayTrue.
Yara Shahidi, Gigi Hadid, and Chance the Rapper helped kick off the campaign celebrating their own best friends through posts on Instagram:
Starting today, July 24, Disney will give fans calls to action inspired by a different member of the Sensational Six via the @MickeyTrueOriginal Instagram. In addition, “Good Morning America” and “Live with Kelly and Ryan” will join in with special messages encouraging fans to participate in the campaign — some friendship stories could even end up being featured on Disney’s social platforms and “Good Morning America.”
“Celebrating friendship and those who help us stay true to ourselves and others is more important than ever before,” said Kareem Daniel, president of Disney Consumer Products, Games and Publishing. “As families around the world look to Disney to add magic to their daily lives, this campaign highlights the enduring bonds between Mickey and his pals — inviting fans to share in their exciting adventures and iconic friendships.”
Alongside the campaign, new product collaborations are coming from brands like Primark, H&M, Adidas, BIG W, BaubleBar, Ray-Ban, Otterbox, and Kellogg’s, as well as products for all ages at retailers all over the world coming later this year.
Disney’s Mickey & Friends: Stay True campaign will continue through the year, including celebrating Friendsgiving in November. To learn more, follow @MickeyTrueOriginal and #MickeyFriendsStayTrue on Instagram.