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Let’s talk about the Disney Encanto x CAMP immersive experience

by Samantha Davis-Friedman

Family Experience Company CAMP and Disney are teaming up to present Disney Encanto x CAMP, opening in New York City on Oct. 8, 2022.

Disney Encanto x CAMP
Images courtesy of Disney

The 6,000-square-foot experience inspired by Academy Award-winning “Encanto” begins as the voices of Stephanie Beatriz (Mirabel) and María Cecilia Botero (Abuela Alma) invite guests to join La Familia Madrigal, with the voices of John Leguizamo (Bruno) and Ravi Cabot-Conyers (Antonio) joining in throughout the show.

Once they enter through CAMP’s signature Magic Door, guests of all ages will discover a unique combination of retail, media, and entertainment, including climbing up and around Antonio’s rainforest, spinning through Isabela’s flower-filled room, sliding down into the Courtyard – and while CAMP claims they’re not going to talk about Bruno’s room, guests certainly will. Interactive scenes created exclusively for this experience also include Luisa’s and Pepa’s never-before-seen rooms and cousin Dolores’ Soundscape Door.

“This first-of-its-kind show will transport families into the beautiful world of ‘Encanto,’ bringing to life the magic shared between CAMP and Disney,” said CAMP’s Co-Founder and CEO Ben Kaufman. “NYC Families will feel a part of the rich community so integral to the film right here at CAMP. It is a privilege to have created a show with such a strong sense of family and identity, behind our very own Magic Door.”

Guests will also be able to participate in live singalongs to favorite tunes like “We Don’t Talk About Bruno” and “Surface Pressure;” shop in the “Encanto” town square (La Placita) for exclusive, customizable character-based clothing, books, and colorful felt jewelry; and snap a keepsake photo to capture their own family’s magical gifts.

Disney Encanto x CAMP Exclusive Capsule Collection

Starting today, the Disney Encanto x CAMP Exclusive Capsule Collection will be available at CAMP’s Flagship store and online. Some of the collection’s “must-haves” are Isabela- and Mirabel-inspired “twirl skirts” and matching embellished sweatshirts, character-based tees, hats, and bags that can be customized with detailed chain stitching, colorful felt patches, whimsical rickrack trimmings, and more.

“Bringing together Disney’s extraordinary storytelling and immersive retail experiences allows us to dream bigger and create special offerings for families,” said Disney Consumer Products, Games, and Publishing SVP Business Planning and Franchise Development Hubert Liu. “Our continued collaboration with CAMP is an exciting example of our commitment to engaging with our fans in new ways. We’re thrilled to deliver this beautifully immersive experience that celebrates the award-winning magic of Disney’s ‘Encanto.’”

The Disney Encanto x CAMP Experience will open on Oct. 8, 2022, at CAMP’s Flagship Store on 5th Avenue in New York City for a limited time before moving to other CAMP locations. Tickets grant you access to a 1 hour immersive experience.

Limited tickets are available now. Click here for details.


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