Fireworks lit up the sky and snow fell onto the crowd as Jodie Sweetin, star of Netflix’s “Fuller House,” helped Santa light the world’s largest Lego Christmas tree at Legoland California Resort.
Column by Audrey Brown
Movies are king when it comes to theme park merchandising, ticket sales and advertising. As early as Aladdin, the Genie was off to Disney World after being freed. Stop for a second and just try to imagine Disney World or Universal Studios without movie tie-ins – it’s impossible. But not so long ago, television was the best way for theme parks to get the word out about a new parade, ride or special event. [Read more…]