Could Universal’s next ride seat mold itself to your body?
Universal has patented a ride seat that could mold itself around each passenger, stiffen during high-force moments and reset for the next rider.
Universal has patented a ride seat that could mold itself around each passenger, stiffen during high-force moments and reset for the next rider.
Four patents were awarded to Universal on Aug. 11. One is for a ride system that can suspend vehicles on a track and then make them seem buoyant in the water, another for ride vehicle seats that adjust based on the rider, a ride vehicle roundtable, and an AI system to create audio guides.
The Attractions Podcast: Halloween Horror Nights Updates, plus the latest theme park updates and more from Attractions Magazine.
Passenger testing is underway for Fast & Furious: Hollywood Drift at Universal Studios Hollywood. Here’s everything we know about the new roller coaster, including ride details, the latest testing updates, noise concerns, and the expected opening timeline.
ICEE will celebrate its 60-year history with the first National ICEE Day, bringing free frozen drinks to more than 1,800 locations on Aug. 18.
Opening in 2027, Camp Timber Trail will build on Six Flags Great America’s history with nine family experiences and an original theme free from licensed characters.
Meet Nikki at Halloween Horror Nights in Universal Studios Hollywood from writer-director Curry Barker’s breakout horror blockbuster, Obsession. You may find yourself face-to-face with the latest victim of the One Wish Willow’s terrifying curse.
Art the Clown is bringing a twisted Christmas celebration to Universal Studios Hollywood’s Terror Tram with the newly revealed “Every Day is Artmas!” concept for Halloween Horror Nights 2026.
See the latest progress of the Tropical Americas at Disney’s Animal Kingdom, including future new rides themed to “Encanto” and Indiana Jones.
Monsters, Inc. “doors” roller coaster construction is underway at Disney’s Hollywood Studios, replacing the former Muppet Courtyard.