Europe’s tallest observation wheel, ‘The Whey Aye,’ coming to Newcastle

Plans are in motion to build Europe’s tallest observation wheel, called “The Whey Aye,” on Newcastle Quayside – just about five hours outside of London, England.

whey aye
Plans to build Europe’s tallest observation wheel are now in motion.

Standing at nearly 460 feet high, the observation wheel will be 16 feet taller than the famous London Eye. Named “The Whey Eye” in honor of its location, the wheel is expected to create 550 jobs and invest £100 million in the city, or about $131,400,865 in U.S. Dollars.

New images released from developer World Wheel Company show the elevations of The Whey Eye and the rest of the “Giants on the Quayside” development, including The Geordie Giant, a 39-foot-tall steel structure, and a new food and beverage experience called “The Giant’s Quay.”

whey aye

In addition, this new Quayside development will feature a family fun center with trampolines, climbing walls, a skywalk, and a café. The “Giant Sport Deck” will be a multi-purpose play and sports complex, with five-a-side pitches and tennis courts available, as well as a state-of-the-art virtual golf club called “The Quayside Golf Club.” Its clubhouse bar will serve up food and beverages before golfers play world-famous courses in private simulator experiences.

“It gives us great pleasure to reveal these images and further details of the development to give people a deeper understanding of our vision for The Whey Aye and the Giants on the Quayside development,” said Phil Lynagh, chief executive officer of World Wheel Company’s Newcastle operation. “We have had an overwhelmingly positive response to our plans so far and hope this latest announcement will whet people’s appetites even further. We are proposing a £100 million regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy.”

whey aye

Phase One of the project will feature an 837-square-yard LED screen on the facade of the visitor center at the base of the wheel. This will be used to communicate information about local events, social media content, and advertising. Phase Two will include a world-record breaking 11,960-square-yard LED screen added to the wheel.

Construction is expected to take 18-24 months, with applications being submitted later this year.

“Our development will complement Newcastle’s global reputation as a vibrant, progressive, welcoming city and help deliver one of Europe’s best waterfront experiences,” said Nigel Hartley, chief marketing officer for World Wheel Company. “We look forward to presenting our full proposals to Newcastle City Council later this year.”

To learn more about The Whey Aye, visit


Leave a Reply

Your email address will not be published. Required fields are marked *