Base21 – Siemens VIP Center at Disney's Spaceship Earth


i.d.e.a.s. has completed the creation of the guest experience for Base21 – the new Siemens VIP Center located at Spaceship Earth in Epcot, at the Walt Disney World Resort©.

“This project has grown from helping Siemens determine what story they wanted to tell into what it is today,” Executive Vice President of Business Development for i.d.e.a.s., Shirley Decker stated. “Participating in the journey of the Siemens story to be told and then executing on bringing that story to life is the type of project our team thrives upon.”The i.d.e.a.s. experience design team worked with the Siemens team to design the guest experience, which will cater to Siemens’ employees from around the world, key clients, VIPs, and dignitaries visiting the attraction. i.d.e.a.s. conducted a story conference prior to the start of construction, with key Siemens executives, to understand what were the key message points and what outcomes were desired for the visiting guests.

Being able to tell the entire Siemens story was the key to implementing a creative and immersive experience.For the project, i.d.e.a.s. created a variety of multimedia experiences that will educate in an entertaining way, knowledge about the company, communicate its vision to their broad range of employees and stakeholders and become a unique location for all key client briefings and company sponsored events.

These tools include hand held tablets that will allow the guests to interact with their environment, a 3D monitor featuring Siemens technology, a hidden display wall utilizing smart glass, a simulated world command center, and a multitude of unique video formats. A media server and show control unit will allow the staff to instantly customize the visitors’ experience based on their demographics plus allow easy updates to the media being produced by i.d.e.a.s. 



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