Build-A-Bear and Peeps team up for a cuddly and colorful Easter

Just in time for Easter, Build-A-Bear Workshop and iconic Peeps marshmallow candies are teaming up for an all-new collection that includes colorful plush Bunnies and Peeps-themed accessories.

Peeps Build-A-Bear Collection
Images courtesy of Build-A-Bear Workshop

“Peeps marshmallow candies have been an Easter favorite for nearly seven decades, and we love bringing our iconic characters to life in new ways each year,” said Caitlin Servian, Peeps Brand Manager. “We’re delighted to be joining forces with Build-A-Bear to give fans the chance to celebrate the season.”

The limited-edition collection will allow fans to create their very own plush Bunnies in pink, yellow, blue, or rainbow. They can also add a splash of springtime color to cuddly bunnies and bears with a Peeps-branded reversible bandana, pajama set, t-shirt, or chick wrist accessory in yellow, pink, and blue.

“Just in time for Spring, we’re thrilled to be bringing the sweetness of Peeps to the Build-A-Bear Workshop,” said Jennifer Kretchmar, chief digital & merchandising officer at Build-A-Bear. “Peeps fans are sure to love this instantly recognizable collection, from the signature bunny ears to the eye-catching Spring colors! What could be better than cuddling this furry friend not only at Easter but all year long?”

Click here for more information about the Peeps Build-A-Bear collection, and click here to find out about the sweet treats Peeps has in store for fans this spring.


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