Build-A-Bear Workshop announces a magical new Harry Potter collection

Hold onto your broomsticks! Build-A-Bear has partnered with Warner Bros. Consumer Products for the first time to release a brand-new Harry Potter collection.

harry potter

By Kayla Springmyer

The collection includes a new bear as well as various accessories and clothing themed around the Wizarding World.


The new bear has golden paws featuring the official logo and the Hogwarts crest. Hogwarts house robes, school uniforms and scarves for Gryffindor, Slytherin, Ravenclaw and Hufflepuff will also be available. If that’s not enough, you can purchase an attachable plush wand to complete the outfit.

harry potter

“We are thrilled to be bringing the magic of the Wizarding World to Build-A-Bear Workshop,” said Chief Digital & Merchandising Officer Jennifer Kretchmar. “Harry Potter fans are sure to be spell-bound by the Harry Potter bear, house robes and Hogwarts uniforms, and bear-sized wands – and more magical clothing and accessories to come. This enchanting collection is perfect for all ages!”


This magical new collection is available online beginning Sept. 2, and will apparate into physical Build-A-Bear Workshop locations at a later date.

For more information, click here.


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