The global entertainment group, Cirque du Soleil, has acquired VStar, producers of “Paw Patrol Live!,” in hopes to expand their children’s content.
As originally reported by Blooloop, Vstar will bring a family element to the Cirque du Soleil group, thanks to its plug-and-play content that is focused on families. The company produces a variety of theatrical productions, cruise ship shows, outdoor events and exhibits. VStar’s family shows feature fan-favorite brands from Nickelodeon and Spin master, including “Paw Patrol.”
VStar has created a global presence over the last 40 years, with over 39,000 performances in more than 40 countries, and an audience of over two million guests per year. Last year’s production of “Paw Patrol Live! Race to the Rescue” visited 250 cities in 18 countries on four continents.
“Building on the successful integration of Blue Man group over the last year, today we are taking another decisive step towards realizing our ambition,” said Daniel Lamarre, president and CEO of Cirque du Soleil Entertainment Group. “While circus arts will always be at the core of our creative offering, we continue to look for ways to expand and diversify our portfolio with new forms of entertainment and new brands, reaching new audiences and expanding our own creative and production capabilities.”
“We are always on the lookout for the next transformative opportunity,” said Eric Grilly, CEO of Star Entertainment Group. “We now find ourselves on the brink of our next chapter and only a global producer like Cirque du Soleil could help us achieve our vision. Their expertise in the live entertainment industry is unparalleled and it is an honor to join forces with their organization.”
Check out a preview video of “Paw Patrol Live! Race to the Rescue” below:
To learn more about Cirque du Soleil and their other offerings, visit CirqueDuSoleil.com.