Crayola Experience offers free Annual Passes to those who ‘protect and serve’

Crayola Experience has introduced the “True Blue Heroes Program,” a nationwide campaign that honors military personnel, law enforcement, firefighters, and emergency medical technicians with free annual passes.

Crayola Experience True Blue Heroes pass

The “True Blue Heroes Program” builds on Crayola Experience’s already popular “Teacher Pass Program” for all pre-K through 12th grade educators that launched in 2019, and the limited-time free admission pass for military, offered during the month of February in 2019.

“Around this time of year, we all remember and pay tribute to those who put themselves on the front lines for us every day,” said Victoria Lozano, Crayola executive vice president and general manager. “To thank these true blue heroes for their service to our country and our communities, Crayola Experience is offering them a fun place to create memorable experiences with their families whenever they’re not looking out for our families.”

Active, retired, and veteran military, law enforcement, firefighters, and emergency medical technicians can claim their free Bronze Level annual pass by presenting photo ID and a valid employee identification or professional organization membership card in-person at five Crayola Experience locations nationwide.

Participating locations include Easton, Pa.; Orlando, Fla.; Plano Texas, Bloomington, Minnesota’s Mall of America; and Chandler, Ariz.

Crayola Experience True Blue Hero annual pass

The pass provides unlimited admission visits; 20% off of food, merchandise, and birthday parties; plus monthly offers and invitations to special events that are not available to the general public.

Activities at Crayola Experience are all kid-friendly, and include hands-on fun such as Melt & Mold crayon wax keepsakes, Spin Art melted wax designs, and the new Texture CRAYze crayon rubbings. Attractions vary by location.

Free annual passes are available on-site only, and cannot be purchased online.  

At this time, Crayola Experience venues are requesting all guests wear face coverings to help combat the COVID-19 pandemic. For more information on the True Blue Heroes and Teacher Pass programs, visit the Special Offers page on


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