Crayola has announced the upcoming opening of at least five new Crayola Experience venues over the next five years, bringing colorful, creative play to children across the nation.
Through a new multi-venue licensing agreement with BrightColors, the entertainment centers based on interactive Crayola activities will double their presence in the United States, adding five more outlets to the existing lineup in Easton, Penn., Orlando, Fla., Minneapolis, Minn., Plano, Texas, and Chandler, Ariz.
“Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high quality guest experiences,” said Warren Schorr, Crayola senior vice president Business Development, Global Licensing & Experiences. “BrightColors’ management have a proven track record not only in creating memorable attractions, but also in providing guests the highest level of service in operations. They are the perfect complement to the standards already established for Crayola Experience.”
Children and their grown-ups can take part in hands-on activities at Crayola Experience locations, including choosing their own name for a Crayola crayon color and wrapping their chosen crayon with a label boasting its new name; watching the crayon-making process; creating melted wax spin art and other art works; starring in their own coloring page; and taking part in various kid-friendly events.
The licensing agreement is the first step toward global expansion for Crayola, with family-friendly and high-tourism markets eyed as potential locations.
Robin Turner, president & managing director of BrightColors LLC, said, “We have been providing guests with engaging, people-pleasing experiences for decades. As we researched potential existing concepts with our colleagues at Kingsmen, all other attractions paled in comparison to the guest offering at Crayola Experience. In discussions with Crayola, we recognized we held a shared vision and we are excited by the potential this partnership has in the expansion of Crayola Experience.”
For more information on Crayola Experience visit Crayola.com.