Crayola and Nerf will be next-door neighbors in Pigeon Forge; attractions will open in 2025
Crayola Experience and Nerf Action Xperience family entertainment attractions will open side-by-side in Pigeon Forge in 2025.
Updated Dec. 6, 2024; original version published Jan. 25, 2024.
Crayola Experience and Nerf Action Xperience, two interactive attractions, will open right next to each other in Pigeon Forge, Tenn. They were originally announced in summer 2023 and aimed for a fall 2024 opening. Both Crayola and Nerf attractions will now open in 2025 “on or about the same time,” a representative from Kingsmen Xperience confirmed to Attractions Magazine on Dec. 6, 2024.
Crayola Experience
Across 30,000 square feet, guests at Crayola Experience will participate in naming their own crayon, creating melted wax art, and shopping the biggest selection of Crayola products in the world. The Pigeon Forge location is billed as a “next generation” of existing Crayola Experience attractions, adapting from those such as the Orlando center that opened in 2015.
Nerf Action Xperience
Meanwhile at the 25,000-square-foot Nerf Action Xperience, kids and adults alike can play with Hasbro’s Nerf toys in fully realized spaces and activities. These will include blaster battle zones, sports challenges, an obstacle course, a dining area, and an onsite store.
‘The growth and prominence of the Pigeon Forge community’
Good Vibrations Holding Co. LLC will collaborate with Kingsmen Xperience, Inc. to create the two attractions. Robin Turner and Mike Walsingham are co-managing partners of Good Vibrations.
“We are truly excited about the opportunity to help introduce the global popularity of Crayola and Nerf to Pigeon Forge,” Turner said in early 2024. “These captivating attractions will not only enhance the tourist experience, but also contribute significantly to the growth and prominence of the Pigeon Forge community.”
“Pigeon Forge is one of the most successful and fastest-growing family-friendly tourist destinations in the country,” Walsingham added. “This expansion aligns with the strategy of bringing the magic of Crayola Experience and the active social play of Nerf Action Xperience to popular tourist spots and major shopping centers around the country.”
Enjoy this throwback video of the opening of the Orlando counterpart of Crayola Experience at Florida Mall in 2015:
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