Nerf Action Xperience coming to Pigeon Forge in 2024

Nerf Action Xperience in Pigeon Forge will infuse the fun of Hasbro’s Nerf toys into fully realized spaces and activities, including blaster battle zones, sports challenges, an obstacle course, a dining area, and an onsite store.

The center will cater to guests of all ages and occasions, from kids’ parties to corporate outings.

“For over 50 years, Nerf has been committed to encouraging social active play, and we can’t think of a better way to bring this to life for our fans than opening this new Nerf Action Xperience location,” said Matt Proulx, vice president of location-based entertainment at Hasbro. “With this brand-new family entertainment center, we’re proud to be executing on our promise of bringing unique, innovative experiences to our Nerf players in Pigeon Forge.”

Nerf’s “Strategic Rollout Across North America”

Kingsmen Xperience, Inc. and Bright Play, LLC will bring Pigeon Forge’s Nerf Action Xperience to life in partnership with Hasbro.

“Having spent some time getting to know the market over the last couple of years,” said Corey Redmond, senior executive vice president of Kingsmen Xperience, “and as part of our strategic rollout across North America, this Pigeon Forge site will be our second location after Garden State Plaza in New Jersey, and our first in a thriving tourist and holiday destination that is accessible to two thirds of the U.S. population within a day’s drive.”

In other Nerf news, McDonald’s diners can currently collect eight different Nerf Happy Meal toys.

Pigeon Forge is home to many family attractions, including Dollywood, which recently opened its Big Bear Mountain coaster.