Planet Playskool and Nerf Action Xperience coming to New Jersey

Westfield Garden State Plaza in Paramus, NJ, will open two new experiences later this year: Planet Playskool and Nerf Action Xperience.

Composite image of exteriors for Planet Playskool and Nerf Action Xperience
Images courtesy of Kingsmen and Good Vibrations

The experiences will be joint efforts between Kingsmen Xperience and Good Vibrations Holding Co., LLC. The two entertainment companies will continue to create other destinations together in the future. These include at least five new Crayola Experiences across the United States.

“The strategic partnership with Good Vibrations is a perfect complement to our core skill sets,” said Corey Redmond, senior executive Vice President of Kingsmen Xperience. “With their vast experience and knowledge of attraction operations and consumer insights, combined with Kingsmen Xperience’s ability to collaborate with best-in-class brands across disciplines, it will allow us to create wonderful and memorable consumer experiences.”

Planet Playskool

At over 20,000 square feet, Planet Playskool will be a haven for children to experience creative play, with activities centered around Hasbro brands like Transformers, PJ Masks, Mousetrap, Play-Doh, Tinkertoy, and Spirograph.

Planet Playskool exterior

Nerf Action Xperience

Comprising 36,000 square feet, Nerf Action Xperience will be geared toward older kids, young adults, and work teams, with activities and spaces to engage with all things Nerf in unique ways.

Nerf Action Xperience exterior

“We are very excited to be working with Kingsmen Xperience and taking the many years of expertise we have in the family attraction business to the next level with a new slate of branded location-based entertainment,” said Robin Turner, managing director of Good Vibrations.
“This is just the beginning of what we plan to do together, as we grow the business and various projects with Kingsmen Xperience across North America.”

Planet Playskool will open first, during the third quarter of 2023, with Nerf Action Xperience following in early fourth quarter.

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  1. Hi when will you be opening ? Also will you be hiring I would love to work there. I use to work in a playhouse for kids.