‘Cyberpunk 2077’ attraction in development
A “Cyberpunk 2077” attraction is in development, meaning fans of the popular video game might soon be able to have their own adventures in Night City.
Image courtesy of Falcon’s Beyond
This week, Falcon’s Beyond Global Inc. announced it will team up with video game development studio CD PROJEKT RED to bring the world of “Cyberpunk 2077” to life in new themed experiences in location-based entertainment (LBE).
Cecil D. Magpuri, CEO of Falcon’s Beyond, had this to say on the announcement of the companies collaboration: “We’re honored to be selected by CD PROJEKT RED to develop experiential entertainment concepts to expand the world of ‘Cyberpunk 2077.’ Our design expertise combined with CD PROJEKT RED’S already immersive world-building is a unique and thrilling combination.”
Falcon Beyond is the worldwide partner for all of CD PROJEKT RED’s LBE activiations. The two studios are currently scouting locations for the first ever “Cyberpunk 2077” immersive experience, as well as possibilities for what that might mean once it materializes.
Falcon’s Beyond is no stranger to connecting popular IP with themed activations. They are an innovator in the immersive storytelling industry, focusing on content, technology, and experiences.
“Cyberpunk 2077” is a futuristic, open world, action packed, role-playing game where you play as a mercenary creating your own storyline and building a reputation: good or bad. Cyberpunk has also spinoff into the award-winning “Cyberpunk: Edgerunners,” an anime-series taking place in the game’s universe created by the same developers. The game’s developer, CD PROJEKT RED, is behind some iconic video game franchises, including “The Witcher” series.
Are you looking forward to experiencing the world of “Cyberpunk”? Let us know in the comments below!
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