Disney and TikTok partner to celebrate 100 years of Disney
Beginning Oct. 16, 2023 – The Walt Disney Company’s official 100th anniversary – Disney and TikTok will partner for an interactive hub “where stories, magic, and memories come together.”
In a first-of-its-kind destination within TikTok, Disney are invited to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” said TikTok Global Head of Content Nicole Iacopetti. “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
More than 48 Disney handles will participate in the four-week global activation, highlighting content from Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and more. In addition, TikTok is curating a special Disney100 Playlist featuring popular songs from Disney movies, including “Cinderella,” “The Lion King,” “Toy Story,” and “High School Musical” plus the upcoming animated musical “Wish.”
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Disney Chief Brand Officer Asad Ayaz. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
