From now through June 30, 2022, all profits from Disney Pride Collection sales will be donated to organizations that support LGBTQIA+ youth and families, including merchandise from Disney, Pixar, Marvel, and Star Wars.
“The annual collection in celebration of Pride was first introduced in 2018, and this year, we are excited to debut new branding for the Disney Pride Collection, dreamed up and designed by members and allies of the community, for members and allies of the community,” wrote Disney’s Global Marketing Senior Vice President Lisa Becket in the Disney Parks Blog.
The first items in the collection are already available at shopDisney.com, including the Disney Pride Collection Mickey Mouse Loungefly Mini Backpack ($75) and Marvel Pride Collection Loungefly Mini Backpack ($75), the Star Wars Pride Collection Baseball Cap ($29.99), the Mickey Mouse Woven Shirt ($59.00), and the limited release Marvel Pride Collection Icons Pin Set ($17.99). Additional pieces will be added soon, so keep checking back.
“The Disney Pride Collection is just one way Disney Parks, Experiences, and Products is showing our support for the LGBTQIA+ community during the month of June,” Becket wrote. “There’s plenty to celebrate at our theme parks and resorts, from entertainment and art displays to festive décor, Disney PhotoPass Service photo opportunities, and themed food and beverage offerings. We’ll also be highlighting inspirational and celebratory stories about our guests, cast, and community on the Disney Parks Blog and across our social media channels.”
In the U.S., profits from the collection will benefit GLSEN, PFLAG, The Trevor Project, Zebra Coalition, Los Angeles LGBT Center, LGBT Center Orange County, San Francisco LGBT Center, and Ali Forney Center. Profits from other regions around the world will support local charities in those countries.
Click here for more information about these organizations and their work.