Disney is hiring influencers to join marketing and TikTok team
If you believe you’re the ultimate TikTok fan, lover of Disney, and next famous influencer, Disney may have the perfect job for you. Disney is hiring influencers to join the Walt Disney World and Disneyland Resort marketing and TikTok team, and they’re using Figment to reach the masses.
While this may sound like the perfect job, there is a catch. This is a seasonal role with a maximum of 29 hours of work per week, but it also offers a maximum of 18 months of employment, with no guaranteed job at the end of your contract. While not confirmed on this job listing, most Disney seasonal contracts do not include benefits like insurance or 401K.
This Social Media Content Coordinator responsibilities include:
- Contribute to a team that is nimble, creative, optimistic, disruptive, and collaborative.
- Partner with communications teams (e.g., Public Relations, Media Relations, Internal Communications) to understand business priorities and objectives.
- Create content with tenacity while taking initiative from process to completion – inclusive of capturing, editing, and posting social pieces within a very tight production timeframe.
- Brainstorm, develop and recommend social strategies, platforms, campaigns and content with brand, product, and business priorities top of mind.
- Build and maintain strong working relationships with Disney partners to establish trust and engagement with other teams.
- Review analytics on performances, views, and engagement and make recommendations as needed for future campaigns.
- Stay up to date on social media trends and platforms, to better develop creative and innovative content strategies and campaigns.
These are the basic and preferred qualifications to apply for this position:
- Professional experience in social media, video creation and/or related digital marketing.
- Demonstrated ability to create original, highly engaging, publishable content through mobile devices and DSLR cameras.
- Fluency with video editing programs such as: Adobe Premiere Pro, Adobe Audition, and editing apps such as Adobe Premiere Rush.
- Experience capturing content live in the field with a production-forward mindset, with appropriate compositions, lighting, and audio recording.
- Visual scripting, storytelling, and on-location interview experience.
- Self-managing ability to capture, edit and facilitate an approval process to post content in real-time and within deadlines.
- Clear point-of-view and direction on concepts and creative, while remaining flexible and thoughtful with feedback and revisions.
- Ability to work flexible hours including nights and weekends.
- Experience in video and digital medium production, basic photography, animation, graphic design, and technology.
- Knowledge and understanding of social media key performance indicators.
- Working knowledge with Adobe PhotoShop and Adobe Illustrator.
- Familiarity with GoPros and 360º cameras.
Some are against the idea and are suggesting that Disney is hiring influencers as lower-paying jobs with easy turn over. I won’t mention names, but I personally know people who left Disney corporate roles because of below industry standard pay and benefits.
This role’s offerings can be viewed differently depending on what you’re looking for. Yes, it’s a contracted job with an 18-month maximum for employment, but it does not guarantee continual employment, and it does not offer more than 29 hours a week. It will also most likely offer unique experiences you can’t get anywhere expect under the Disney umbrella, so for those looking for an internship-style position, this could be perfect.
The Walt Disney Company has made many, many changes since the beginning of the COVID-19 pandemic. These company alterations have resulted in layoffs, company restructuring, changes in CEOs (twice), project delays, boosted and lowered budgets, more digital offerings, changes in advertising structure, and much more. While these changes could alienate some, it may be a perfect stepping off point for others.
A term popularized online is “the 1920’s were The Great Depression, 2008 was The Great Recession, and the 2020’s will be The Great Resignation.” This term is focused on bringing more power to the individual worker and less to the corporate conglomerates, with less of a focus on staying with one company and more on what the brand offers the individual.
Perhaps this 18-month contract isn’t for the life-long Disney fan, but it could be for the social media expert looking to add another big name company to their resume. It could also be for the avid videographer who wants to learn how the mouse runs the show or for the entrepreneur, looking to learn from the big guy and use that knowledge for smaller business. For the Disney fan who wants to be a part of the company forever, this may not be your way in, but, that doesn’t mean a job won’t be open when your contact comes to an end.
When it comes to the Walt Disney Company itself, there have been changes for employees (cast members) in recent years. Visible tattoos and gender-fluid cast costumes are now seen at the U.S. parks. Bob Iger also recently called for in-person work, requiring four of the five works days to be in-person at the office. In years past, Disney also allowed more jewelry and facial hair options.
If this company and role sounds right for you, you can apply now for the Disneyland Resort and Walt Disney World job positions.
Tharin I’d like to get your opinion on some thoughts I had about this new position Disney is creating
It is possible that in creating this role, Disney will now attempt to ban all tik tokers and vloggers from the parks
As I’m sure you’ve seen, there have been many incidents recently where vloggers have taken many liberties and broken Disney park rules in order to create content
Could this new job position be Disney’s way to eliminate these vloggers but still get their content out to guests on line?
I’d like your opinion on this please
No, I don’t think this will be taking away from vloggers in the park. I agree that rules should be enforced, but you can’t “outlaw” vlogs/blogs/TikTok from any space. I think Disney is trying to focus on more content of their own, but many of these future employees will be found from Disney and theme park vloggers. Vlogs, TikTok, Instagram, Facebook, etc are all free advertising for Disney. Yes, some influencers can take it too far and break rules, but overall many are quite helpful for their audience.
Thanks for your opinion and insight