Disney star Travis Bryant will be the celebrity spokesperson for the Crayola Colors of the World campaign.
In May, Crayola announced the creation of Colors of the World, 24 specially formulated crayons that represent more than 40 global skin tones.
“We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves,” says Crayola CEO Rich Wuerthele. “With the world growing more diverse than ever before, Crayola hopes [to] increase representation and foster a greater sense of belonging and acceptance.”
The 22-year-old Bryant — known to Disney fans for his voice work the Disney Junior series “Sofia the First” — will be the company’s youngest global ambassador. He will appear in TV and digital ads for the Colors of the World campaign (as well as on social media) beginning in July and continuing into the 2020-21 school year.
We asked Bryant about his partnership with Crayola and why he wanted to support Colors of the World crayons.
Why are the new Crayola Colors of the World crayons so important for kids?
I think this type of inclusion is necessary for children of all shades to see themselves. Western Civilization, as a whole, is taught that “white” is the default. When a child is coloring in their coloring book — especially for those of darker complexions — they have very limited options. There needs to be more options than just peach and brown for children.
What makes you most excited about being the celebrity ambassador for Colors of the World?
What excites me most about this campaign is hearing all the stories, such as Madison Wilson in California who’s actually started her own GoFundMe to raise $3000 to donate these crayons, as well as books that center on multicultural characters, for her school. Seeing youth take the initiative to make a change is so inspiring.
How do you plan to use your role as ambassador to help kids feel more included in the world around them?
Being a young biracial actor in Hollywood, I have a heavy amount of pressure and responsibility. Honestly, though, I couldn’t be more grateful because I know who’s watching, and it’s important for me not just to be a positive role model but also to actually do a lot of good in this world and set the blueprint.
Travis Bryant will also assist Crayola in their launch with Wal-Mart. The retailer will exclusively carry a 32-count crayon pack comprised of the 24 new colors plus four hair colors and four eye colors, all designed to help children “accurately color themselves into the world.”
The exclusive 32-count pack is available for pre-order via Walmart.com. Customers can request to be notified when the 24-count Colors of the World crayon pack is available for purchase by submitting their email on Crayola.com.