‘The Dr. Seuss Experience’ immersive touring exhibition announced

A new immersive, interactive touring exhibition called “The Dr. Seuss Experience” has been announced, which will bring the world of Seuss to life in a brand-new way.

This exhibition will be a 15,000-square-foot sensory spectacle, with each area themed to the stores and characters you know and love, from “The Cat in the Hat” to “Horton Hears a Who!”.

“We are extremely fortunate to have been given the chance to partner with Dr. Seuss Enterprises to create this truly innovative experience,” said Mark Manuel, CEO of Kilburn Live, the live events division of Kilburn Media. “Audiences yearn for great new entertainment and at Kilburn we aim to create new forms of live attractions that are compellingly different. Our entire team grew up reading Dr. Seuss and we have watched our children grow up doing the same. There was a lot of responsibility on our shoulders to represent this property properly.”

The attraction’s centerpiece will be an inter-connected maze inspired by “Oh the Places You’ll Go!,” comprised of thousands of suspended balloons. Each room in the exhibition will bring different Dr. Seuss book to life and explore the social message at the heart of each story.

“‘The Dr. Seuss Experience’ brings the extraordinary world of Dr. Seuss to life and we couldn’t be more thrilled to give everyone the opportunity to see and experience their favorite stories and characters as if they jumped right off the pages,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P.

As the tour travels, guests will see new additions based on different books enter the rotation. The tour will also feature a special themed carousel and store where guests can buy Seuss merchandise.

The tour will kick off in Toronto on Oct. 26 at Square One. From there, the exhibition will travel to multiple cities across the U.S., including stops in Seattle, Boston, and Houston.

Tickets for the Toronto stop will go on sale Tuesday, Sept. 13. To learn more, visit ExperienceSeuss.com.