Feld Entertainment and Universal Brand Development announced the launch of “DreamWorks Trolls The Experience,” an interactive adventure that brings the colorful works of “DreamWorks Trolls” to life.
Working closely with the filmmakers, the partners will launch their first location-based collaboration in New York City this fall before touring across the U.S. Tickets go on sale this July, and can be purchased here.
“As we continue to create extensions for our IP through live, immersive experiences around the world, we are excited about our expanded collaboration with Feld Entertainment,” said Carol Nygren, SVP of Worldwide Live Entertainment at Universal Brand Development. “When ‘DreamWorks Trolls’ premiered in theaters, the film captivated audiences worldwide, and, now, DreamWorks Trolls The Experience will deliver more of what fans love – transporting guests into the vibrant world of Trolls, bursting with color, music and happiness.”
This is the first project in a multi-property relationship between Feld and Universal, which will develop other large-scale and mobile pop-up immersive experiences.
“Building on our growing partnership with Universal Brand Development, we ware always exploring new platforms for live family entertainment,” said Juliette Feld, COO of Feld Entertainment. “This groundbreaking foray into immersive family experiences will be created at Feld Entertainment Studios, where the latest interactive technology will bring the irreverent humor and vibrant world of Trolls to life in a way fans have never seen, heard or felt before.”
For more information on “DreamWorks Trolls The Experience,” visit TrollsTheExperience.com.