Global YouTube phenomenon Dude Perfect unveiled concept art for a ten-acre Dude Perfect sports and entertainment destination and headquarters.
Tyler Toney, twins Cory and Coby Cotton, Garrett Hilbert, and Cody Jones, the five guys known for their epic sports tricks, have enlisted Overland Partners – the company behind world-class sports and entertainment venues, including SoFi Stadium in Los Angeles – to transform their digital brand into a physical destination, offering fans the chance to have their own Dude Perfect experience.
“The Dudes have been amazing collaborators,” said Overland Senior Principal Bryan Trubey. “Their creative genius is behind all of this, and we’ve been fortunate enough to design a physical representation of their vision for their future imbued with all of the activations and experiences they are known for.”
The Dude Perfect destination will feature “Trick Shot Town,” five levels of games and stunts made famous by the Dudes, all culminating in the 330-foot “Impossible Shot” tower, an architectural representation of the brand known for impossible shots and a tribute to the iconic stunt that launched Dude Perfect’s following in 2009 while they were students at Texas A&M University.
“Capturing the unique Dude Perfect energy and enthusiasm into physical architecture led us to a one-of-a-kind project for a one-of-a-kind brand,” said Senior Architect Austin Ash, who said the design was inspired by breaking down a trick shot into The Origin, The Path, The Anticipation, and The Reaction. “These key drivers generated a form that appears to always be moving and sweeping past visitors as they play their way through the experience. We want every visitor to step into the world of Dude Perfect and feel like they might just experience the impossible.”
The five-acre outdoor entertainment area will be a venue for concerts, Dude Perfect shows, community events, and seasonal attractions.
“Our biggest dream yet is to bring families together in a fun-filled, memory-making destination unlike any other,” the Dudes said. “A place not just to come and see, but a place to come and do.”
Dude Perfect has not established a location for the Dude Perfect entertainment and headquarters destination, but they are putting together a list of cities across the country that have expressed interest, and will announce the official location soon.
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