‘Stepping into a video game’ in Las Vegas with Electric Playhouse CEO
CEO talks Electric Playhouse’s mission of getting kids off the couch and moving at a new, high-tech Vegas attraction.
High-tech Electric Playhouse now open in Vegas
Electric Playhouse isn’t your average afternoon outing. The 10,000-square-foot facility in Las Vegas, Nev. leverages body-mapping technology and motion sensors to create what it calls a “digital twin” of every guest. This avatar conduit renders the guest as their own character in a real-life video game, with 360-degree effects activating in response to the guest’s actions.
During a recent visit to Electric Playhouse in Vegas, our reporter Greg Dow interviewed Brandon Garrett, the venture’s CEO and co-founder.
“We’re all about motion-activated experiences,” Garrett said. “It’s like stepping into a giant video game. There’s no headset, no controller. Your body becomes the controller within this huge, interactive space. It’s a variety of games designed to get you off the screen. I’ve got three kids. What better way to get them off ‘Minecraft’ than to make them step into ‘Minecraft’?”
‘Game-ify’ it
Currently, the Electric Playhouse Vegas location hosts 15 different games, from the competitive (life-size air hockey) to the creative (virtual paint-splatting). The range of activities can be played solo, as a family, or as a group of up to 40 people, suitable for birthday parties or team-building.
To that end, Garrett remarked, “We find every opportunity and ‘game-ify’ it.” That means if your work team rents an Electric Playhouse party room for a corporate event, the conference table could be surrounded by outer space — or your pick among a full suite of virtual locales — rather than the drab, nondescript business rooms of yore. It’s all in the hope, Garrett said, that “these events will feel fun, playful. That’s the spirit of what we’re doing.”
Electric Playhouse will continually introduce a portfolio of changing game experiences as time goes on.
Electric Playhouse is located at the Forum Shops at Caesars Palace on the Las Vegas Strip. One-hour play sessions cost $30 for ages 13+ and $25 for ages 4-12. Guests can upgrade their ticket to a longer time window for $5 each additional hour.
The Vegas location opened in June 2024, following the debut of the business venture in Albuquerque, N.M. in 2021.
Video inside Electric Playhouse
Garrett summed up Electric Playhouse by saying, “For us, it’s about bringing people together.” Watch our full interview with him and take a peek inside Electric Playhouse’s new Vegas location in our video:
More Attractions Magazine stories:
Follow us:
No matter where you want to go, our trusted partner MEI-Travel will handle the planning so you can focus on the memories. They offer free vacation-planning services and have nearly 20 years of experience creating memorable vacations. Visit MEI-Travel for a fee-free, no-obligation quote today.
