The Florida Mall announces 6 new additions to their retail lineup

by Brittani Tuttle
florida mall

The Florida Mall recently announced six new retailers arriving this year.

Six new retail offerings were recently announced for The Florida Mall, adding to their lineup of other shopping, entertainment and dining options.

“We are thrilled to have so many exciting new additions to share,” said Brian Hanson, General Manager. “The Florida Mall continually evolves to exceed shopper entertainment and dining.”

The first new location is also a first for Central Florida – American Soul. This clothing boutique offers diverse and vibrant wardrobe options for men and women, as well as accessories and shoes. This new 1,551 square-foot store will be located by the Dick’s Sporting Goods Wing of the mall.

NYX Professional Makeup is also set to open a new retail location in the Florida market, making this new location its 42nd store in the country and the fifth store in Florida. Opening weekend for the store will be fun of celebration and special events for fans. The store will include an exclusive Beauty Bar, and interactive makeup station with custom video tutorials, a Lip Bar and Shadow Bar. The 1,050 square-foot beauty store will be located between PINK and Zales Jewelers this fall.

Italian luggage retailer Roncato has arrived at the Florida Mall, after opening this past July. The luggage retailer offers a variety of suitcases, briefcases, backpacks, travel bags and accessories. The 1,468 square-foot store is located near The Disney Store, and is the first Roncato location in Orlando.

PINK by Victoria’s Secret is also making its debut at The Florida Mall, and features a fun collection of loungewear, sleepwear and lingerie. The store is now open in a newly redesigned, 4,666 square-foot store debuting its latest conceptual design. PINK is located near Grand Court, across from Things Remembered.

Windsor Fashion arrives this fall in a renovated 4,548 square-foot location, and carries the hottest trends in women’s clothing, swimwear, accessories and footwear.

Shoe Palace is the last in the recent additions to The Florida Mall, after just opening in a 5,633 square-foot location next to Aeropostale. This store sells athletic footwear and apparel, after evolving from a small family business into a popular chain of over 120 locations.

For more information on The Florida Mall and its latest offerings, visit shopfloridamall.com.


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