Starting this November, guests at the Gaylord Palms Hotel in Orlando will be spotting lions, penguins, pandas and ogres around the large resort. Gaylord has teamed up with DreamWorks Animation to bring some of their best known characters in to meet hotel guests.
Dubbed the DreamWorks Experience, Gaylord plans to bring some unique experiences to its guests at all Gaylord properties. The live interactive experiences will include character breakfasts, newly themed Christmastime events, poolside activities in the summer, food-and-beverage offerings, private birthday parties, parades, merchandise and various themed entertainment. Guests will see live appearances by characters from current DreamWorks Animation franchises such as “Shrek,” “Kung Fu Panda” and “Madagascar,” as well as other future films and characters.
DreamWorks Animation characters will be integrated into existing Gaylord Hotels’ holiday and summer offerings, which Gaylord believes will further increase the popularity of these family offerings in addition to augmenting the experience of Gaylord Hotels’ convention guests.
“We are honored to form such an exciting alliance with one of the most visionary entertainment companies in the world to bring the iconic DreamWorks Animation characters to life for our leisure hotel guests,” said Colin V. Reed, chairman and chief executive officer of Gaylord Entertainment. “We have been looking for a significant way to expand our leisure offerings for some time, and this program with DreamWorks Animation will allow us to offer unique experiences that will enthrall our customers. Importantly, today’s announcement should allow us to meaningfully enhance occupancy and revenue on the leisure side of our business, particularly during the summer and holiday periods, when group business is traditionally slower and lower-rated.”
“Gaylord Entertainment has displayed an incredible commitment to creativity and high-quality family entertainment, making each of their world-class U.S. resorts an ideal destination for the DreamWorks Animation brand,” commented Jeffrey Katzenberg, chief executive officer of DreamWorks Animation. “We look forward to bringing to life the characters, stories and worlds featured in our film franchises in new and innovative ways throughout the Gaylord Hotel guest experience starting this year.”
Vacation packages featuring the “DreamWorks Experience at Gaylord Hotels” will go on sale in July. The experiences will go live in all four resorts beginning in November, as part of their Christmastime programs.
Dreamworks also recently teamed up with Royal Caribbean International to bring their animation characters to the Oasis of the Seas, Allure of the Seas, Freedom of the Seas and Liberty of the Seas cruise ships.
As an example of what to expect at Gaylord, here’s a look at Dreamworks’ Move it! Move it! Parade on the Allure of the Seas: