The Great Movie Ride at Disney’s Hollywood Studios is getting a new sponsor as well as a few updates to the long-running attraction.
Turner Classic Movies (TCM) cable channel has partnered with Disney to make changes to The Great Movie Ride, including updates to the queue and finale montage. TCM branding will be integrated into the attraction’s marquee as well as banners, posters and display windows outside the attraction. In the queue line, families will enjoy new digital movie posters and will watch a new pre-ride video with TCM host Robert Osborne providing illuminating insights from the movies some of which guests will experience during the ride. The finale will feature an all-new montage of classic movie moments. After guests exit the attraction, they will have a photo opportunity with a classic movie theme. The TCM-curated refresh is set to launch by spring.
As part of the relationship with The Walt Disney Studios, TCM will launch Treasures from the Disney Vault, a recurring on-air showcase that will include older live-action Disney features. It is scheduled to premiere on TCM Sunday, Dec. 21 at 8 p.m. The opening night will include the holiday and winter animated shorts “Santa’s Workshop,” “On Ice” and “Chip An’ Dale,” followed by “The Disneyland Story”. The night will also include “The Reluctant Dragon”, Disney’s 1941 film that combined a live-action tour of the Walt Disney Studios facility with animated shorts; “Davy Crockett, King of the Wild Frontier” (1955), a compilation of the first three episodes of the iconic series starring Fess Parker; the Oscar-winning documentary “The Vanishing Prairie” (1954), part of Disney’s True Life Adventure series; the rarely seen “Third Man on the Mountain” (1959), an Alpine tale starring Michael Rennie and James MacArthur; and “Perilous Assignment” (1959), a documentary about the making of “Third Man on the Mountain”.
“At TCM, it’s our mission to share and celebrate the greatest films of all time,” said Jennifer Dorian, general manager of TCM. “Disney provides the perfect relationship through which we can share the magic of the movies with every generation, not only through an amazing new showcase on TCM, but also through newly refreshed components of ‘The Great Movie Ride’ Attraction at Disney’s Hollywood Studios.”
“We are looking forward to this collaboration, which complements Disney’s commitment to telling great stories and immersing our guests in family entertainment,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “Through this alliance, we are able to share more classic Disney stories with TCM audiences, while further enhancing the guest experience by showcasing TCM content and talent.”
No other changes are expected to take place at The Great Movie Ride with this new partnership. Many fans are speculating that the removal of the park’s Sorcerer’s Hat icon is part of this deal, much like the Siemens deal at Epcot got the wand on Spaceship Earth removed.