T. Rowe Price, the global investment management organization, has signed a sponsorship agreement to create an innovative financial education and entertainment experience at Epcot. Designed in collaboration with Walt Disney Imagineering, The Great Piggy Bank Adventure is scheduled to open this spring at Innoventions.
The interactive exhibit will bring basic saving and investing concepts to life in a fun and captivating way. The experience will entertain and empower families, while encouraging them to engage in regular dialogue about the importance of saving and how to manage money responsibly. The first-of-its-kind exhibit will be developed in conjunction with a companion online game and associated Web site. The Great Piggy Bank Adventure will offer lessons on four key financial themes: setting goals, saving and spending smartly, staying ahead of inflation, and diversifying your investments.
Discussions began more than three years ago with Epcot Business Development and Walt Disney Imagineering to bring this experience to guests. “Empowering parents to initiate discussion of the topics of saving and investing with their children is more important than ever before,” said Edward C. Bernard, vice chairman of T. Rowe Price Group. “Financial awareness and decisionmaking is heavily influenced by one’s early experiences, making vibrant family discussion a powerful and lifelong educational influence that can help children develop sound financial values and habits. In watching families during play-testing of the exhibit, it has been rewarding to see how The Great Piggy Bank Adventure engages families in a unique way and really does get the conversation started.”
Dan Cockerell, vice president of Epcot, shared his excitement about working with T. Rowe Price to create this unique experience. “At Innoventions, our focus is on encouraging guests to imagine, invent, inquire and inspire while exploring amazing innovations that make our lives better. The Great Piggy Bank Adventure will give our visitors a better insight into what it means to save and invest in an innovative and engaging manner.”