Autobots Roll Out! Next-gen Optimus Prime toy transforms itself

With the simple push of a button, or your voice command, Hasbro’s new Transformers Optimus Prime collectible converts from a robot in disguise into a walking, talking Optimus Prime. 

Optimus Prime robot transforms into vehicle

More than 11 years of intensive research and development have led to the creation of a programable Transformers robot – its full name being Transformers Optimus Prime Auto-Converting Programmable Advanced Robot-Collector’s Edition — the first-ever consumer robot that can walk upright, transform from vehicle to robot and back again, race while in vehicle form, and is activated by both voice command and mobile app.

Voice command Transformers robot and app

During a Hasbro Pulse Fan Fest announcement, Sean Tang, director of Robosen USA, said, “We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced Transformers robots for consumers ever created. The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce Transformers that will be a premium addition to their collection with its superior functionality.”

Hasbro, makers of such classic board games as Monopoly and Dungeons & Dragons, is thrilled about the recent tie-up with Robosen Robotics, leading innovators in the field of robotics.

“We are equally excited about this collaboration,” said Casey Collins, general manager and SVP, Global Consumer Products, Hasbro. “In our continued persistence to elevate branded play, Robosen’s advanced innovations within robotics will allow our fans to bring their favorite Transformers characters to life in a way never achieved before within collectibles.”

Special features that make this programable robot stand out include high-grade metal alloy parts and the cutting edge artificial joint driving algorithms and digital electric drive technology that was debuted by Robosen Robotics in their popular T9 robot in 2020, for endless programable, voice-activated entertainment. 

Transformers Optimus Prime is available for preorder at It retails for $699. Watch the video on this page for more details and to see it in action.


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