Enter ‘Spider-Man: Into the Spider-Verse’ with new augmented reality experience

To celebrate Sony Pictures’ “Spider-Man: Into the Spider-Verse,” a brand-new mobile augmented reality (AR) experience has launched online.

The Spider-Verse AR Experience, powered by 8th Wall Web and Amazon Sumerian technology and produced by Trigger, allows users to enter Spider-Man’s AR world on any smartphone without having to download an app.

“Spider-Man is a perfect match for AR not only because his acrobatic moves and iconic poses lend themselves well to the format, but because he’s one of the most relatable superheroes,” said Rose Phillips, senior vice president of Digital Marketing at Sony Pictures Entertainment. “We’re excited to collaborate with 8th Wall, Amazon Sumerian and Trigger on Spider-Verse Web AR Experience and bring it to all – and new – Spider-Man fans.”

Be part of the experience yourself by visiting IntoTheSpiderVerse-AR.com.