JetBlue to offer build-your-own meal, free wi-fi and live TV in coach for transatlantic flights

Thinking of traveling across the pond once it’s safe to do so? JetBlue has announced new efforts to make transatlantic travel more accessible for travelers who prefer lower fares.

JetBlue’s transatlantic flights will feature its newest innovation — a build-your-own meal designed by the New York-based restaurant group, Dig. In addition to the complimentary meal service, customers will be able to enjoy the same spacious seating the airline is known for in the U.S., Caribbean and Latin America, as transatlantic flights will feature the most legroom in coach and seats that are wider than those found on most wide-body aircraft.

From a generous personal space, to our innovative build-your-own dining concept, every detail has been thoroughly designed and will be made even better with the attentive service standards that a single-aisle aircraft allows.

We know all too well the pain points of international flying — the dreaded center section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.

Jayne O’Brien, head of marketing and loyalty, JetBlue

The build-your-own meal concept will allow travelers to customize their own meal on their seatback screen, with a menu featuring a seasonal selection of proteins, vegetables, and grains partially sourced from minority- and women-run farms, as well as Dig’s own farm, Dig Acres.

Customers will be able to choose from three main selections including a protein or vegetable that comes with a base, and two of three hot and chilled side options. Examples of menu offerings include roasted chicken thigh over a base of brown rice with herbs and spiced eggplant over coconut cauliflower quinoa, with sides like Dig’s mac and cheese and a mixed heirloom tomato salad. Morning departures will see a menu offering a mix of sweet and savory dishes, including a mixed berry bread pudding and citrus salad with local honey.

Additional food and beverage offerings will include:

• Specially-designed onboard Pantry with a self-serve grab & go snack basket for customers to enjoy throughout the flight
• Complimentary soft drinks, coffee, tea, beer, wine and liquor
• A dessert post-meal, and a light bite prior to arrival

“When we shook up premium travel with Mint, one of the biggest ‘wow’ moments for our customers was our fresh take on dining. Great food doesn’t have to be limited to the premium cabin, and our customers in core also deserve a dining experience that is thoughtfully prepared and offers choices,” added O’Brien.

Customers in both core and Mint — JetBlue’s premium experience — will be able to stay connected throughout the flight with the airline’s unlimited, free high-speed Wi-Fi. There will also be available access to a curated selection of live TV channels focused on news and sports, as well as a library of seatback entertainment.

Details on fares, schedules, and which London airport will be served will be announced at a later time.

What do you think about these new perks for travelers flying coach with JetBlue across the Atlantic? Does this entice you to plan a trip of your own? Share your thoughts in the comments.