VR is all the rage in theme parks these days, and one of Southern California’s oldest attractions will join the high-tech craze when a new Knott’s Berry Farm Virtual Reality experience from VRstudios debuts later in 2017.
VRstudios, a global virtual reality company offering commercial entertainment and enterprise solutions, announced on January 31 a partnership with Knott’s Berry Farm and parent company, Cedar Fair, to design and install a specialized VR experience at the Southern California-based theme park.
“Our collaboration with VRstudios to develop a new custom-built, immersive amusement experience at Knott’s Berry Farm is exciting for our customers and consistent with the memorable experiences they expect from our parks,” said Cedar Fair’s Vice President of Strategic Growth, Christian Dieckmann. “We chose VRstudios for our inaugural free-roaming VR installation because of their successful track record providing VR globally for other location-based entertainment venues. No other VR company can offer a truly untethered multi-player experience. We believe the planned attraction will amaze our guests and encourage repeat visits.”
“It is rewarding to partner with entertainment visionaries who want to do something amazing with the new VR technology,” added Charles Herrick, Chief Executive Officer of VRstudios. “When clients want to push the limits beyond what is commonly available, it gets our entire team motivated because they know there will be an outlet for their innovation.”
Knott’s Berry Farm visitors will be able to enjoy the new VR experience for a small fee in addition to admission, beginning the second quarter of this year.
VRstudios (www.vrstudios.com) is a leading global VR technology company headquartered in Bellevue, Washington, and located in 11 countries. Their VRCade system powered The Repository VR experience that debuted in 2016 at Universal Orlando’s Halloween Horror Nights.
For more information about Knott’s Berry Farm visit knotts.com, and relive the park’s famous Halloween event with this video from Knott’s Scary Farm 2016: