The Lego Group and Nintendo have announced a new partnership that will soon create new Super Mario Lego toys.
Both companies are teaming up to reimagine the Lego building experience featuring the video game icon. Lego Super Mario is a new product collection that features an interactive Lego Mario figure who collects coins in real-life game levels created with Lego bricks.
This new line will bring Super Mario to life through physical Lego sets with new levels of challenge and styles of play that offer kids a new way to experience the video game world they know and love.
“I have always liked Lego products and how they help children use their imagination to play,” said Takashi Tezuka, executive officer and game producer of Nintendo Co., Ltd. “The new product we created together with the Lego Group seeks to combine two different styles of play — one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
The news was shared last week in a video posted by the Lego Group and Nintendo, which you can watch below:
The video shows a glimpse at what fans can expect to see when Lego Super Mario launches later this year, as well as shows a player using an interactive Mario figure to collect coins in a game level crafted with Lego bricks.
“We are very excited to bring Mario into the physical world through interactive and social Lego play,” said Julia Goldin, chief marketing officer, EVP of the Lego Group. “With this experience, we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, Lego Super Mario is a highly social, interactive and collaborative experience for kids.”
Lego Super Mario will launch later this year, so be sure to stay tuned for more details. In the meantime, you can visit Lego.com/SuperMario for more.