Lite-Brite attraction debuts at Illuminarium in Vegas’ Area15

Lite-Brite: Worlds of Wonder in Las Vegas

The vivid imagery of Hasbro’s classic creative toy envelops guests on all sides in the new walkthrough experience developed by Secret Location. Visitors can take in the spectacle during a 60-minute cinematic show or participate in it themselves during 12 playable games. The visuals depict three realms: the ocean, dinosaurs, and the future.

“We’re excited to be the first entertainment complex to launch the Lite-Brite: Worlds of Wonders experience,” said Alan Greenberg, CEO of Illuminarium Experiences, implying the Lite-Brite attraction may make its way to other locations in the future.

“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination, and inspired countless works of art,” said Matt Proulx, senior vice president of experiences, partnerships, and music at Hasbro. “Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”

Illuminarium also currently offers similar walkthrough experiences themed to a wild safari and outer space, as seen in this video from our YouTube channel:

Lite-Brite: Worlds of Wonder officially debuts June 5, 2024, but ticket sales display the attraction as now open. Prospective visitors can currently purchase admission for any day through June 30, 2024. Tickets cost $35 for adults and $30 for children.

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