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London’s top 10 Christmas window displays

by Samantha Davis-Friedman

Festive transformations of storefronts into magical – and often whimsical – scenes make London’s Top 10 Christmas window displays glow with holiday spirit.

London’s top 10 Christmas window displays - Harrods
Photos by Jed Leicester

Visit London (the city’s official visitor guide) has listed the city’s top holiday displays, ranging from Harrods’ sparking façade to charming reindeer-filled windows at Hamleys toy shop.

London’s Top 10 Christmas window displays

Fortnum & Mason – Fortnum & Mason’s flagship store in the heart of Piccadilly is celebrating the season by transforming its famous building into a giant advent calendar.

fortnum & mason storefront
fortnum & mason windows

Harvey Nichols – Harvey Nichols earned a spot on the list of London’s Top 10 Christmas window displays with sparkles, mirrors, and metallics that will undoubtedly inspire festive partygoers to don outfits worthy of fashion runways.

London’s top 10 Christmas window displays - Harvey Nichols

Selfridges London – Selfridges is celebrating “Seasons Feastings” with 15 whimsical windows decorated with potatoes, brussels sprouts, and bowls of Grandma’s gravy.

selfridges car and christmas tree window
selfridges grandmother's gravy window

Ritz London – The Ritz’s elegant halls are definitely decked with twinkling lights, festive garlands, and Christmas trees. This year, the Hamleys x The Ritz London Christmas Grotto invites visitors to enter an enchanted world of Hamleys elves and Ritz Page Boys for a Christmas to remember.

Ritz window garland
ritz restaurant london

Cartier – Cartier’s entire building is wrapped in a red ribbon to create a giant Christmas present, enhanced by trees across the doors and their signature gold panther illuminations on the windows.

London’s top 10 Christmas window displays - Cartier

Ralph Lauren – Ralph Lauren is welcoming Christmas with a spectacular sixteen-foot-tall tree, wreaths, and illuminated arches. The store is also highlighting the spirit of kindness with new royal-inspired Christmas lights honoring The Royal Marsden Cancer charity. Shoppers are also encouraged to donate to the cause as well as create personalized ornaments for their trees.

London’s top 10 Christmas window displays - Ralph Lauren

Mr. Fogg’s Tavern – The entrance to Mr. Fogg’s Tavern in Covent Garden is certainly Insta-worthy with its red roses, green leaves, candy canes, and lollipops.

London’s top 10 Christmas window displays - Mr. Fogg's Tavern

Hamleys – No one does Christmas quite like Hamleys, and this year, the windows at the world’s oldest toy store have been overrun by whimsical reindeer. The elves at the entrance are also eager to welcome shoppers into Santa’s grotto, which includes presents and fun workshops for all to enjoy.

London’s top 10 Christmas window displays - Hamleys

Harrods – It’s no surprise the iconic department store has made London’s Top 10 Christmas window displays, but it’s not just the windows that are getting attention this year. Harrods’ entire building has been transformed into a sparkling gingerbread house decorated with a bright compass rose, lucky stars, and flowers that light up Brompton Road.

London’s top 10 Christmas window displays - Harrods

Choose Love – The Choose Love Shop is a store where you can buy essential supplies for refugees and displaced people across the globe, so it’s no surprise that the Carnaby Street storefront captures the true meaning of the holidays: giving to others.

London’s top 10 Christmas window displays - Choose Love

If you’re visiting the U.K. this holiday season, you can see London’s Top 10 Christmas window displays – and more – on Visit London’s Christmas Lights London by Night bus tour.

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