Margaritaville Resort Times Square, the newest property from the global lifestyle brand inspired by the songs of Jimmy Buffett, opened on July 1, 2021, to transport guests to an island oasis in the middle of Manhattan.
Located at the corner of Seventh Avenue and West 40th Street in the city’s bustling entertainment district — and just blocks from New York’s most notable attractions, shopping, and museums — the 32-story $370 million hotel owned and developed by Soho Properties features 234 island-inspired guest rooms, five restaurants and bars, a year-round outdoor heated pool, and a street-level Margaritaville retail store.
“We cannot wait to welcome local New Yorkers and the city’s global travelers to Margaritaville Resort Times Square,” said General Manager Kori Yoran. “The resort brings paradise to the island of Manhattan and offers something for everyone from families to happy hour with friends.”
Bringing Margaritaville’s signature “no worries” vibe to life, the property’s restaurants and bars include a two-story Margaritaville Restaurant featuring New York’s largest Tiki Bar and a 32-foot replica of the landmark Statue of Liberty holding a margarita in place of her torch. The margarita glasses are a custom-made LED screen that displays an original work featuring favorite Jimmy Buffett songs paired with iconic Manhattan visuals and a touch of the tropics.
In addition, License to Chill Bar greets guests upon arrival to the seventh-floor lobby with indoor-outdoor seating and fire pits on the terrace with a unique digital view of Times Square, and LandShark Bar & Grill is bringing the beach into the city with Times Square’s only year-round outdoor heated pool and a menu of poolside eats and drinks. Last but certainly not least, the 5 o’Clock Somewhere Bar atop the 31st and 32nd floors offers 360-degree views and a menu of light bites and craft cocktails.
The newly built property combines the vibrance of New York City with the iconic Margaritaville state of mind highlighted by custom artwork inspired by the city’s incredible art collections with a Margaritaville touch. Pieces include the “Dripping 5 o’Clock,” a nod to Salvador Dali’s famous clock painting, and a Roy Lichtenstein-inspired print titled “Darling…This Looks Just Like Margaritaville” that pays homage to Lichtenstein’s famous work “Masterpiece,” Margaritaville, and the nearby Jones Beach.
Additional design touches include a color palette inspired by the seaside, crisp white signature Margaritaville bed linens, and soundproof windows to provide a retreat from the hustle and bustle of the city. The ground-level Margaritaville retail store offers beach-inspired apparel, gifts, and more, including items exclusive to New York. Plus, guests can ship purchases directly to their homes from an in-store tablet.
“The opening of Margaritaville Resort Times Square is an incredible moment for the hundreds of team members involved in this property and for the city of New York after such a challenging year,” says Sharif El-Gamal, chairman and CEO of Soho Properties and owner and developer of Margaritaville Resort Times Square. “This resort will provide an unparalleled getaway never before experienced in Manhattan, and we are thrilled to be welcoming guests today and for years to come.”
To celebrate the opening, the resort is offering the “SummerzCool” package, a limited-time offer that encourages guests to linger a little longer and save. Guests who stay three nights will save up to 15%, five-night stays will save up to 18%, and seven-night or more stays will save up to 20%. Guests booking this offer will also enjoy a complimentary 1 p.m. checkout so they can sleep past noon in the city that never sleeps.
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