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Mattel and Blumhouse are bringing ‘Magic 8 Ball’ toys to the big screen

by Seth Kubersky

The producer of Get Out, the director of Kick Ass 2, and the company behind Barbie and He-Man are turning the classic Magic 8 Ball toy into a major motion picture.

Magic 8 Ball Blumhouse Mattel movie
A movie inspired by the iconic Magic 8 Ball fortune-telling toy is in the works from Blumhouse Productions and Mattel. (File source)

Mattel, Inc. has announced a partnership with Academy Award-nominated production company Blumhouse Productions to create a live-action feature film based on the fortune-telling plaything, which was selected by Time magazine as one of the 100 greatest toys of all time. The film will be directed by critically-acclaimed director Jeff Wadlow, whose previous work includes notable films such as Kick-Ass 2 and Truth or Dare. Wadlow is writing the script with his collaborators, Jillian Jacobs and Chris Roach.

This marks Mattel Film’s first partnership with Blumhouse Productions, whose films have grossed more than $3 billion at the worldwide box office. The “suspense-filled” Magic 8 Ball movie will be adapted for audiences worldwide. It also marks the sixth project Mattel Films has in development, including plans to create feature films based on Mattel’s Barbie, Hot Wheels, Masters of the Universe, American Girl and View Master brands.

“Since the 1950s, Magic 8 Ball has inspired imagination, suspense and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling,” said Robbie Brenner, Mattel Films. “There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated audiences worldwide and has gained widespread accolades.”

“As fans of Mattel and their iconic brands, we’re looking forward to bringing Magic 8 Ball, one of their most celebrated toys, to life, and playing against expectations in doing so,” said Jason Blum, founder of Blumhouse Productions. “We look forward to partnering with Mattel Films to put this project on the fast track to the big screen and create a memorable experience for moviegoers.”

No release date date was set for the film, but in the meantime, watch these toy-centric videos:

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Kid Stuff Exhibit from Orange County Regional History Center
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