The Nassal Company, a themed environment fabrication company, recently announced their launch of a three-company, dual-location corporate rebrand.
The new branding for The Companies of Nassal, and the brand’s new logo.
The Companies of Nassal now include three brands: Nassal and Lexington, both known for fabrication work in theme parks, zoos, aquariums, museums, and casinos; and nFusion, a program management brand that offers a process for developing and delivering entertainment destinations.
“With the growth we’ve seen in the acquisition of Lexington, and in forming nFusion, we thought it was important to give each brand its own identity,” said Bill Nassal, one of four Partners of The Companies of Nassal. “An important part of creating these new identities with their own look, feel, purpose and messaging, was to empower our team at each facility to take ownership and understand their brand’s purpose and mission.”
Nassal is a scenic fabricator for themed environments, with their work specializing in theme parks, resorts, zoos, sports venues, and aquariums. The brand hosts locations in Orlando, Fla. and Los Angeles, Calif. This brand has contributed to Hogwarts Castle and Hogsmeade Village in The Wizarding World of Harry Potter for Universal Parks and Recreation, as well as to Infinity Falls at SeaWorld Orlando.
Lexington is a scenic fabricator for themed environments as well, though their specialty is in broadcast media, casinos and Indian gaming, and cultural institutions. This brand also hosts locations based in Orlando and Los Angeles.
nFusion is the only independent program management team that specializes in delivering cultural and entertainment offerings, with locations also based in Orlando and Los Angeles.
“We pride ourselves in the incredible skill and talent we employ, and the passion of our people,” said Matt Brown, partner. “We consider ourselves to be really lucky – we’re able to build and manage really cool stuff, and have fun along the way!”
The rebrand also features a new logo, “The Chisel,” which serves as the symbol and embodiment of the overall brand.
To learn more about the Companies of Nassal, visit CompaniesOfNassal.com.
