New Icon Park Play Pass challenges ‘vacation inflation’

The Icon Park entertainment complex in Orlando has added more savings for visitors with the new Icon Park Play Pass.

Icon Park Play Pass

Icon Park is defying the trend of increasing prices with the launch of a new pass priced at $89.99 per person, which includes free admission and savings at over 30 different venues, such as attractions, restaurants, bars, and shops.

“Vacation inflation shouldn’t cause families to skip fun this spring and summer,” said Icon Park President and CEO Chris Jaskiewicz. “At a time when others are increasing prices, we’re challenging that concept. We want to ensure our vacation experience remains quality fun at a fair price, and we’ve created a new concept that bundles multiple attractions into one super-ticket, with an unprecedented number of experiences and savings, including free admission to famous attractions, dining deals at restaurants, drink specials and shopping discounts for souvenirs.”

Icon park play pass

The pass can be used for 30 days from the date of purchase, allowing guests to spread out their enjoyment of all experiences over multiple visits within that 30-day window.

The Icon Park Play Pass entitles guests to free access to ten world-class attractions and experiences, exclusive dining deals, and shopping discounts. Icon Park states this leads to a potential 50 percent off savings with the pass. Parking and admission to the complex itself are free.

Attractions with Icon Park Play Pass

The new Icon Park Play Pass includes ten different experiences for Orlando area fun, ranging from a view of Orlando from 400 feet high to fighting monsters in 7D. Guests can also see mind-boggling illusions, snap selfies with their favorite “wax” stars, and make new aquatic friends.

The pass includes the following attractions and activities:

  • One ride on The Wheel, plus its new add-on game experience, The Great Florida Road Trip
  • One entry to the Museum of Illusions Orlando
  • One entry to Madame Tussauds Orlando
  • One entry to Sea Life Orlando Aquarium
  • One ride on the Carousel on The Promenade
  • $25 credit from Max Action Arena
  • $5 game card from In The Game Icon Park
  • One entry to 7D Motion Theater
  • One ride on the Pearl Express Train

Discounts on Dining and Drinks

In addition to attractions and activities, the Play Pass entitles guests to a 20 percent discount at 18 different dining venues. Guests can escape to the Florida Keys at Sloppy Joe’s, try some North Carolina-style barbeque at Brother Jimmy’s, or head to Blake Shelton’s Ole Red for country music and southern comfort food.

Other restaurants in Icon Park are:

  • Sugar Factory
  • Shake Shack
  • Tin Roof: A Live Music Joint
  • iCafe de Paris
  • Juan Valdez Coffee Store
  • Haagen-Dazs
  • Tapa Toro
  • Uncle Julio’s Orlando
  • Carrabba’s Italian Grill
  • Buffalo Wild Wings
  • The Wheelhouse Market Food Hall
  • Icon Park’s Sky Bar, Lawn Bar and Wheelhouse Bar


Last but certainly not least, the Play Pass entitles guests to up to a 25 percent discount at select shops, including Build-A-Bear Workshop, Breathe – A Modern Wellness Bar, and Sunglass Boutique.

Icon Park is in the International Drive Resort Area, not far from Interstate Four and Universal Boulevard. For more information about the Play Pass and Icon Park, consult the Icon Park entertainment complex’s website.


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